Yes, you can construct a healthy meal plan following the principle you can learn elsewhere, but I caution you when you refer to common sense. Look at the obesity epidemic and tell me that common sense always prevails. For athletes, it is not common sense. Small changes in diet and nutrition can have huge impacts on performance and to label every website offering a way of developing and tracking those changes a ripoff is a gross over exaggeration. Believe it or not, there are a couple of good meal planning programs out there. This is one of them. I use it religiously and it actually simplifies my entire meal planning process right down to saving me money when I go grocery shopping, because everything is itemized. Nothing is wasted. I know exactly what I need every day and the plan I customized with this online software keeps me on track. I consider it as essential as my heavybag -- just my opinion.

Is it for everyone? Probably not. Is it for everyone trying to make substantial gains and performance improvements? -- then yes. Basic nutrition is not that hard to grasp as you put it, and it is laid out quite nicely on How to Box, but there are some aspects to advanced nutrition that not everyone is going to get - so labelling everything complex as BS is a bit harsh.

I understand the frustration of companies trying to rip people off by making things seem more complicated than they really are. I went through a number of meal planning "solutions" before I found this one. I don't plan on changing your mind or attitude, but I do take offence to your suggestion that How to Box is trying to rip people off. Some things you do have to pay for -- and I believe this meal planning software is one of those things.